Rabu, 20 November 2013

Task 4

1. SAMSUNG GROUP is multinational conglomerate company that was established in 1983 by Lee Kun-hee and headquartered in Samsung Town, Seoul. SAMSUNG GROUP has many subsidiaries such a Samsung Electronics, Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung Heavy Industries, Samsung C&T, Samsung SDS, Samsung Techwin etc. In early time, SAMSUNG started sugar production, as time goes by, SAMSUNG has produced many products and services such a advertising, contruction, entertainment, financial service, electronic components, medical equipment, precision instruments, semiconductors, ships and telecommunications equipment, etc. SAMSUNG advertise their products on televisions, magazines, billboards, radio station and internet.

2. Allianz is one of the biggest insurance services and assets management company in the world. It was founded in 1891 in Berlin, Germany by  then director of the Munich Reinsurance Company Carl von Thieme (a native of Erfurt, whose father was the director of Thuringia) and Wilhelm von Finck (co-owner of the Merck Finck & Co bank). It headquartered in Munich, Germany. Allianz serves Insurance, Banking and Assets Management. Allianz Life supported by more than 14,000 salespeople through Allianz Star Network (ASN) spread over 80 marketing offices located in 43 cities across Indonesia, ranging up to Banda Aceh Jaya pura, in addition, supported also by a reliable Account Executive, as well as partnering with brokers-brokers (Insurance Consultants) in Indonesia's leading insurance and Telemarketing. Allianz’s famous product were Auto Insurance, Life Insurance, Health Insurance, Employee Benefit, and Syariah.

3. Toyota Motor Corporation is automobile manufacturer. Toyota was founded in 1937 by Kiichiro Toyoda as a spinoff from his father’s company Toyota Industries. It headquartered in Toyota, Aichi, Japan. Until these days, Toyota has produced many kind of  Cars, such a Camry, Fortuner, Kijang, Prius, Venza, Raum, etc. Toyota is very good at promoting their products. They use the media outlet via television, radio, and internet. They market their products in many countries, Indonesia, United States, Japan, etc. Toyota use of the brand name, "TOYOTA" from the family name “Toyoda”,  which was used throughout most of the world, which led to inconsistencies in its worldwide marketing campaigns.

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